The official video from the launch of Pamela's new Nidecker line of snowboards at the SIA Snowboard Show in Denver, Colorado. View the video.
Posted by: seth in Untagged on
Nov , 2009
Just a reminder: Our CEO, Tim Vasko is the keynote speaker for UVic’s 16th Annual CSS Business Banquet tonight at 8:30 pm at Delta Ocean Pointe Resort.
The CSS Business Banquet is an opportunity for over 200 students, faculty and key members of the business community to meet and network.
I've seen it happen time and again. Beautiful, well designed web pages, with flash and media, that cost the equivalent of a Ferrari are delivered, deployed, the companies and executives are excited. It rolls out, like a brand new red Ferrari slowly backing out of the garage. Then - nothing! It sits there.
Where are all the visitors? The neighbors come by and ohh and ahh. The proud owners stand by the car, jump inside, show off the bells and whistles - this video does this, and look at our virtual tour. Cool huh? But, very soon, the customers leave, the neighbors (clients) are bored. The proud owners don't really ever start the engine. Then something gets them going about their regular day, and way of doing things. They shut the car door and walk away - expecting it to drive itself. There it sits.
The difficulty of marketing today, and using the web is that it is a business within a business - it requires expertise (a lot of expertise), discipline and an entirely new level of thinking. Marketing has never been easy. But with all of the Conversation Marketing [you can view my video here #2 in the series - for a more in-depth understanding of Conversation Marketing]- actively engaging your prospects and turning them into customers - keeping them as loyal clients, is more difficult than ever. We deliver a ton of tools to clients.
Posted by: seth in Untagged on
Oct , 2009
A breakthrough has happened for the pharmaceutical industry. A proposal to make it easier for smaller-scale pharmacies to obtain low cost loans to install health information technology was endorsed by the independent industry’s chief lobbying group in US Congress on Monday Oct. 26
th, 2009.
The bill, which has already passed the House Small Business Committee, allows state-licensed pharmacists and other health care providers to use a lending program for HIT through reduced-cost loans. The loans would be guaranteed up to 90% and borrowers could take advantage of a subsidized deferment period of up to 3 years.
Posted by: seth in Untagged on
Oct , 2009
Here is part two of Tim's series on staying Connected 4 REAL. You can find part one here.
How does something that piques your interest on a web site get answered by the company behind that site? The sad truth is that most answers from business are too late, too hard to find, or are never answered. Even worse, most businesses don’t even know what revenues bounced away to a competitor.
There are the three basic principles that are driving consumer and business connected sites like Facebook and Linked-in. These sites serve as a beginning, but they don’t help in the transactional arena – where vendors and consumers actually do business. They also do nothing to help a business define its ongoing marketing or the processes behind how they interact and do business.
Through travel, I’ve had the rare opportunity to view businesses, entrepreneurs and work forces from many different industries to watch how things are shaping up and changing. From E-Health in Pharmacies, to RealEstate, Mortgage Banking and Wealth Management -every industry is shifting to become more closely connected. As our world continues to connect, pushing the envelope for change and challenges; there is little question that we continue to push the boundaries of how we become connected. Each of us is driving this change every day when we set up or manage our Linked-In or Facebook pages. Or when we create a membership on the Realestock.com portal or run searches for the tools for the businesses we run, represent, or are thinking of starting.
This begs the questions, How connected are you really? How do you get and stay connected 4 real?
Posted by: seth in tim vasko, CMAEON on
Oct , 2009
We are thrilled to announce that Tim Vasko will be the keynote speaker for the University of Victoria’s Faculty of Business Banquet for students, faculty and the business community on November 26th, 2009.
His speech, “Let’s Face It: Tough Markets, Broken Models, You Can Make a Difference” will focus on how changes affect us and our perspectives and how it gives us the opportunity to reach for new horizons.
“Let’s face it - it is a fact of life that the world changes; business changes and the economy changes. But rarely do we see an impact on society like we’re experiencing today. Not in an entire generation has the world been so impacted. And it has never been due to such a ubiquitous, interconnected event as the recent financial meltdown.”
Posted by: tim in travel, tim, reflection, business on
Sep , 2009
In the last three weeks I've covered the ground from West to East accross Europe - on the hunt for depressed economic conditions. They seem to be more rare than the sighting of the Loch Ness Monster. From London to Paris to Budapest - Picadilly to the Champs Elysees - and East to Andrássy Avenue in Budapest - the crowds fill shop floors and businss workers I've spoken with say "...business is good..."
What struck me was the numbers of people traveling and buying. The other thing that was apparent is whether you're used to walking down (or shopping - not my favorite pass time - but I do like to walk in and see the business models) New York's 5th Avenue or Robson Street in Vancouver, the main stay stores are all broadly distributed accross these European Cities.
I met with a good friend of mine who deals in the financial sector in the UK today. It was great to see Andre - haven't seen him since last August when the markets went to hell!
The last time we met, I was just discovering that our largest health client had filed for Chapter 7 bankruptcy - it was a distraction during our regular board meeting in Toronto.
In the last few posts I've been talking about "Smarter Marketing" - which is why we call "Smart Marketing" in The Connected Market Space iQ3. I talk about it here on my Video.
