CMAEON's CEO Tim Vasko just returned from New York, where he was invited to speak at the REMarTech conference. One of the presentations he was asked to give was on social media, and how it in particular, is changing the way the Real Estate industry is using the Internet to generate leads, find qualified buyers, and market itself.
Tim's talk, titled Social Conversation Lead Generation, covered some of the most common questions from Real Estate agents about social media: How do you make sure that you are the real estate professional that gets referred? How do you become part of natural social conversation? How do you inspire word of mouth online? How do you find buyers? How do you qualify them? How do you convert them to use you rather than your competitor?
Sound like something you've been thinking about? As not everyone could be in New York to hear Tim's presentation, we have uploaded a Podcast of Tim's presentation, and a copy of his slides. Please let us know what you think in the comments below.
CMAEON's CEO Tim Vasko was recently invited to speak at the REMarTech Conference in New York City. The goal of the conference was to connect the real estate world to the technology and tools that are shaping its future.
On that matter, Tim delivered a keynote presentation entitled 'Web Portal Magic'. The basis was this:
“Don't just build a website – build a web portal that utilizes SEO, social media and interconnectivity to take your web presence to the next level. What is that next level? A web portal that comes out more highly ranked on Google, keeps content fresh and alive with minimal time each week, and engages buyers with interesting content.”
I’m speaking at the Luxury Council event in New York at the beautiful Hotel Plaza Athenee along side some very impressive collegues in the industry. Greg…. From Halogen.com, Michale… From Protero.com, Susie Ellis from Spafinder.com and Steve Nobel from the Luxury Council.
I’m #4 - ugh! These people are SMART - what should I say? We’re talking to executives from luxury brands - I don’t want to repeat what the panel members have already discussed - I listen - I’m watching the nods and reactions from the audience.
All of a sudden, Bill Murray pops into my head - that scene where he’s trying to kill himself, again, by driving off a cliff in the movie “Ground Hog Day” - that’s what this is like, I think - today, in the marketing industry. I’ve been in this movie before - over and over again - in fact, we all have:
- 1987 - the S&L crises, Black Monday October 19th, 1987, Graham Rudman, Crashing Real Estate and Financial Institutions
- 1992 - Desert Storm
- 1994 - Netscape browser is free - the web; what’s that (the first year I bought my first Internet company for $40,000)
- 1999 - 2000 .Com boom/bust
- I skipped over the oil prices in the 1970’s
- Web 1.0
- Web 2.0
- Web X.0
