Residences at Hotel Georgia
Realestock helped The Private Residences at Hotel Georgia make 70% of their overall monthly sales in 16 days.
We can show you how.
When the Delta Group embarked on the $400 million renovation and restoration to the legendary Hotel Georgia, subsequently announcing and announced the construction for the companion 48-story luxury condominium tower, they trusted their Internet marketing, tracking and sales process to Realestock. By applying Realestock technology -- including placing their trust in the powerful luxury real estate aggregator and search engine CMAEON™ and next-generation project management software 1to1REAL -- the sales team for The Private Residences at Hotel Georgia’s sales team sold more units at a faster rate and a better ROI.
“This is a place with a past that can’t be duplicated: the only luxury residences anchored by a significant heritage landmark hotel,” says Bob Langereis, President, The Delta Group.
Featuring 155 condos and penthouses priced from $1.3 million to $10 million, The Residences at Hotel Georgia promises the experience of “Living in Canada’s most luxurious hotel.” The challenge? Raise visibility of the condo tower units and drive opportunities to sell these units within the first month - in one of the fastest-growing downtown cores in North America, no less. In order to to help accomplish these goals, The Residences at Hotel Georgia and their project marketers, Sotheby’s International Real Estate Canada, approached CMAEON™. For Realestock, the solution was simple: maximize visibility; guarantee a fixed number of leads; pre-qualify those leads as high net worth individuals prior to delivery using a unique ranking program; and finally, build the client a customized 1to1REAL™ software platform to track and manage leads throughout the sales process - all part of what CMAEON™ Founder and CEO Tim Vasko describes as “The Connected Market Space.”
Traceable and Tangible Results.
CMAEON™ and its accompanying lead and sales process management system 1to1REAL™, were integrated as a major strategic engine for the Hotel Georgia sales, marketing and project management campaign. Indeed, as of March 2008, Realestock-generated leads accounted for more than 50% of all Hotel Georgia’s leads, and proved to generate 70% of their sales for the month of a two-week period in March - in just 16 days. “The real beauty of Realestock’s Q3 GLP Leads program is not just in the results, but in the accountability of the overall process”, Vasko continues. Simply defined, 1to1REAL™’s accountability provided the Hotel Georgia with access to easy-to-read graphs for an instant look at the business of the project or projects being marketed - updated in real time on the program’s ‘dashboard’ - made immediately visible to users upon login. Directly from these graphs the executive or marketing manager can ‘drill down’ to find exactly the statistics they need to measure ROI - how leads are coming in and converting, and measure effectiveness across all forms of media - online or offline. “[This] is exactly what developers need to understand how their marketing dollars are spent, and what marketers need to drive more success and make better decisions on which campaigns are pulling and which leads are converting, and why,” says Vasko.
