Loreto Bay
Loreto Bay goes from the drawing board start up to big business in 24 months—from 10 people and $0 to $300 million in sales with the CMAEON™ Connected Market Space platform.
The Story
Loreto Bay had emerged from renderings created in a small office in Victoria BC, Canada into a $2-billion resort on the Baja Peninsula. The idea was to turn eight miles of beachfront property into an environmentally friendly, sustainable-development community under the direction of founder, David Butterfield.The project was literally still on the drawing board, when we met, says Tim Vasko, founder and Chief Strategy Officer of CMAEON™. When they asked me what my company did, I said, we take companies like yours off the idea board and bring them to the web—using our technology and support team. My answer was a bit tongue-in-cheek because David and I were meeting on an unrelated matter, but David, being a visionary, said, “You’re on, we’ve got 10 people now and we’ll have a hundred by the end of the year; let’s get started!”
The Situation
The CMAEON™ team started by visiting Loreto’s new location in Scottsdale, Arizona and sitting down with the two people in charge of coordinating their sales force. They each had their own ideas of how things should be done and their own contact management systems. The sales force was comprised of elite real estate agents, who came from different backgrounds and had a variety of technology experience. Although they were eager to sell a ton of real estate and make commissions in a new, very unique development, implementing sales was not so easy. The Loreto Bay Company were selling Mexican real estate through a trust—with very special mortgages—or alternatively, for cash. They needed to attract people to the site, get a deposit from potential buyers before they traveled, process their travel payments and then get them on the Alaska Airlines charter flights.
The Solution
CMAEON™ began its process of examining what the company and the sales force needed and then began to look at marketing possibilities—from Google AdWords to the off-line, and public relations—where Loreto had hired one of the biggest agencies in the business. The results were a sales drip process which took each and every lead through the Realestock Marketing Focus Filter™ system. CMAEON™ had to help Loreto fill the pipe with leads quickly and remain true to the brand image of Loreto’s sustainable development. The technology had to control the process and involve the administrative staff through all of the steps: from lead generation, to deposit, to travel, to the ultimate goal of selling a house priced between $200,000 and $500,000.
